Resource Report

Historic Resource Summary

Names
LIQUOR (Primary)
LIQUOR (Historic)
10415 S WESTERN AVE (Alternative)
Important Dates
1960-01-01 (Built Date)
Images
LIQUOR - PHOTO
Resource Types
Object
Architect
Builder
Owner

Location Information

Addresses
10415 S WESTERN AVE Primary
Location Description
No descriptions recorded
Administrative Areas
South Los Angeles Community Plan Area (Community Plan Area)
Los Angeles City Council District 8 (Council District)
EMPOWERMENT CONGRESS SOUTHWEST AREA NEIGHBORHOOD DEVELOPMENT COUNCIL (Neighborhood Council)
GRAMERCY PLACE NEIGHBORHOOD (Neighborhood)

Resource Description

Classification
Type: Commercial-Sign, Pylon, Pole, Stantion   Use: Historic        
Type: California OHP Resource Attribute - HP39. Other          
Features
No components recorded

Narrative Description

No description available
Alterations
Appears to be unaltered

Resource Significance

Evaluation Details

Date Evaluated
2012-01-06
Context/Theme
Commercial Development, 1850-1980
Commercial Signs, 1906-1980
Pylons, Poles, Stantions, and Billboards, 1920-1980
Commercial - Sign
Freestanding Stantion
Eligibility Standards
  • Originally constructed as freestanding support for advertisements to be read from a distance by moving audiences
  • Often bear signs on both sides and may include other intersecting shapes and forms that jut from the primary structure at different angles
  • Evokes commercial ethos of its period through forms, typography, materials, and/or imagery
  • May support a combination of backlit plastic, incandescent bulbs, neon tubing, and/or fluorescent tubing
  • May exemplify design features of Art Deco, Streamline Moderne, exaggeratedly modernist/“Googie,” or thematic architectural styles—streamlines, angularity, offset composition of intersecting forms, fanciful or programmatic pictorial illustrations
  • May exemplify design features of sans-serif modernism; scripted and slanted typefaces of post-World War II period; askew, modernist or “Googie” styled forms and features; thematic or exotic imagery; or bubble-type, psychedelic
  • Usually freestanding steel poles, rectilinear stucco-faced pylons, towers, or stantions that extend vertically, separate from and usually (especially in post-World War II years) rising to a height above that of the building it advertises
  • Evokes iconic cultural associations with period- or regionally specific commercial establishments, personae, or multiple-family residential properties, and/or is an excellent example of an architectural style or promotional technique from its period
  • May serve as a prototype for mass-produced corporate or chain-store logos
  • Retains most of the essential character-defining features of its type
  • Often serves to advertise and visually link the building and parking lot to street frontage
  • Pylons, poles, stantions, or towers support metal or plastic boxes (in varying dimensions and shapes), cutouts, spheres, statuary, or other three-dimensional forms
    • Integrity Aspects
    Feeling
    Location
    Association
    Workmanship
    Setting
    Retains sufficient integrity to convey significance
    Design
    Materials
    California Historic Resources Status Codes (explanation of codes)
    5S3
    3CS
    Significance Statement
    Iconic freestanding liquor store sign. Totally intact, few remain with such high integrity and distinctive design. Does not meet age requirement for National Register eligibility.
    Periods of Significance
    From: 1970-01-01

    External References

    External System References

    SurveyLA ID: 65714216-50b7-465b-b1ed-8c5b35162696
    Property Identification Number: 090A193 112
    House ID: 410644

    Related Resources

    Related Historic Resources

    None

    Related Historic Districts

    None

    Related Activities

    SurveyLA - South Los Angeles Survey (was assessed in / assessed)

    Related Historic Events

    None

    Related People/Organizations

    Architectural Resources Group (Surveying Firm, was surveyed by / surveyed)

    Related Information Resources

    Images
    Documents
    SurveyLA: South Los Angeles Historic Resources Survey Report (Document/Text, is referred to in / refers to)

    SurveyLA

    SurveyLA is the first comprehensive program to identify significant historic resources throughout the City of Los Angeles, and is scheduled to be completed in 2017. HistoricPlacesLA includes SurveyLA data published to date. Find out more about SurveyLA at: http://www.preservation.lacity.org/survey

    Office of Historic Resources

    Office of Historic Resources
    Department of City Planning
    221 N. Figueroa Street, Suite 1350
    Los Angeles, CA 90012
    (213) 847-3676 phone
    Email: planning.historicplacesla@lacity.org
    http://www.preservation.lacity.org
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